CLUTCH vol. 3: "Selling Yourself is Simply Believing in What You Do."

The Clutch girls dancing feet If you’ve ever seen Maylee Todd’s full length music video, “Aerobics In Space”, you’d get the impression that this girl definitely sees the medium as a way to transcend the limitations of reality. There is an unrestrained wackiness and sense of fun to her art which is evident in her music video.

Breakdancing Elvis impersonators, 70s gang film nostalgia, and a love for severely under-appreciated music genres of bygone eras, that stuff really resonated in me. I scratched my head watching the video for the first time, wondering how on earth a relatively new artist could finance a video so extravagant.

When I asked Maylee upon finally meeting the multi-talented artist, I was shocked to discover that the video owed most of its special effects and grandeur to a grant! They have grants for music videos?! Maylee assured us that she really just got lucky. We took a look at her older music videos which helped her build an artistic repertoire, some of which you could consider very sophisticated home made videos. They were not far in proximity to the quality of her recent video if you ask me, just short of 70 or so extras and some upgraded costumes.

“So how did you do all those crazy things without the help of a grant, like get those girls to look like they were really dancing on Mars?”  I asked.

“Personal resources and creativity.”

Personal resources and creativity. That would set the tone for the rest of the workshop. Maylee was a well of wisdom, affirming some things we already suspected to be true (Good art will sell itself) and others that we feared (You’re still going to have to do some of the selling).

So what exactly did Maylee tell us would guarantee a successful career in the arts? You’re crazy! I’m not giving away trade secrets. To sum it up for you though, hard work and letting your imagination take over where financial short comings or lack of resources might stand in your path will take you a great part of that distance.

“Having no money actually forced me to be more creative and find new ways of doing things,” Maylee said about constructing her first music videos and generally starting out as an artist.

“Don’t worry about getting the work, if you work hard, people will see that and work will eventually come knocking on your door.”

-L.A.